Our History and future
“To Serve You Is Our Pleasure” has been the theme since our inception in 1959. Founders, Vern, and Jeanne Doellstedt lived it out with generous benefits for employees and satisfying customer needs with a 99% fill rate!
Vern launched the enterprise with capital measured in pounds, not dollars – 40,000 lbs. of pork feet and neck bones! With his first sales, he doubled his investment of 5 cents a pound into 10 cents and instantly became “profitable”.
RW were early adopters of technology, which began with telephone sales in the 60’s – a new concept in the meat world – imagine that? In short order, 10 trucks a day were servicing 700 customers across northern California.